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McDonald’s Snack Wrap is officially making a permanent return

June 5, 2025
in Business
McDonald’s Snack Wrap is officially making a permanent return
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Snacktime is nigh at the Golden Arches.

On June 3, McDonald’s announced exactly when the Snack Wrap will return to partipating restaurants nationwide: July 10. And, thankfully, it’s not a limited-time offer, either — it’s here for good.

The Snack Wrap, which has been off menus for almost a decade, features one of the chain’s new McCrispy Strips — a chicken strip made with all-white meat — and is topped with shredded lettuce and shredded cheese, wrapped in a flour tortilla.

This go-round, the Snack Wrap comes in two flavors: Spicy, which McDonald’s says “brings the heat with a habanero kick” reminiscent of its Spicy McCrispy sandwich; and Ranch, which “delivers a satisfying burst of cool ranch goodness,” according to the brand, along with hints of garlic and onion.

Customers can get the Snack Wrap on its own or as a combo meal, which will come with two wraps, a medium fries and your drink of choice.

It’s been a long journey for Mickey D’s devotees: On Dec. 5, Joe Erlinger, president of McDonald’s USA, first revealed that the Snack Wrap was on its way back while discussing the new McValue menu.

“The Snack Wrap will be back in 2025,” Erlinger said at the time, declining to reveal the exact date. “It has a cult following, I get so many emails into my inbox about this product.”

Then, on April 15, the chain teased the official release date: “snack wraps 0x.14.2025,” it posted on X, without specifying the month.

Now, for the official rollout, McDonald’s is leaning into the fact that for years, fans have inundated the chain with pleas to reinstate the item after it was kicked off menus in 2016. A Change.org petition started in 2021 in its honor garnered over 17,000 signatures, and fans resorted to posting TikToks and making dedicated Instagram accounts devoted to bringing it back.

While the chicken-craving masses waited for the Snack Wrap’s return, other fast-food chains have dropped their own versions: In March 2023, Wendy’s introduced its Grilled Chicken Ranch Wrap; in July 2023, Taco Bell reintroduced its Crispy Chicken Taco for a limited time; and in August 2023, Burger King launched BK Royal Crispy Wraps for a limited time, too.

Most recently, a single day before McDonald’s announcement, Popeyes dropped its own Chicken Wraps as a limited-time offer. Let the wrap battle commence.

This post appeared first on NBC NEWS

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