Earnings Mastery
  • Politics
  • Business
  • Investing
  • World
No Result
View All Result
  • Politics
  • Business
  • Investing
  • World
No Result
View All Result
Earnings Mastery
No Result
View All Result
Home Business

Levi Strauss to sell Dockers to brand management firm Authentic Brands Group

May 21, 2025
in Business
Levi Strauss to sell Dockers to brand management firm Authentic Brands Group
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group for $311 million, the companies announced Tuesday. 

Under the terms of the deal, Authentic will own Dockers’ intellectual property while Centric Brands will take on operations, handling manufacturing, sourcing and distribution. Under the brand management business model, Levi’s stands to make up to $391 million in future years based on how well Dockers performs under the Authentic umbrella, which also includes Forever 21′s intellectual property and brands like Reebok and Nautica.

“The Dockers transaction further aligns our portfolio with our strategic priorities, focusing on our direct-to-consumer first approach, growing our international presence and investing in opportunities across women’s and denim lifestyle,” Levi’s CEO Michelle Gass said in a statement. “After a robust process, we are confident that we maximized the value of the business and that Authentic is the right organization to usher in the next chapter of growth for the Dockers brand.” 

In October, Levi’s announced it was considering selling Dockers as it looked to focus on growing its namesake line and its athleisure brand, Beyond Yoga. Levi’s created Dockers in 1986 as a hedge against denim and to offer consumers an alternative: khakis. The brand was hugely popular throughout the 1990s and 2000s, but khakis have since fallen out of fashion in the U.S., especially recently as denim makes another comeback. 

To grow Dockers, Levi’s needed to offer more tops and bottoms, but the company is doing the same thing at its namesake banner and there was too much overlap between the two brands. Dockers’ performance was also dragging down Levi’s results and Gass, who took the helm of the company a little over a year ago, has been working to cut off extraneous businesses to fuel growth and focus on direct selling. 

In the three months ended March 2, Levi’s reported $67 million in revenue related to Dockers. The figure isn’t comparable to the year-ago period because Levi’s only recently started breaking out the performance of each individual brand. 

While khakis have fallen out of favor in the U.S., Dockers is still popular abroad, which is what makes a brand management company a strategic fit, according to people who have seen Dockers’ financials and spoke on the condition of anonymity because the details were private. Firms like Authentic are skilled at rapidly licensing and deploying brands internationally.

In a press release, Authentic said it plans to “unlock new opportunities” for Dockers through its global network of 1,700 licensing partners. It said it is in active discussions with regional operators in Latin America, Europe, the Middle East and Asia to expand Dockers’ existing businesses across those markets. 

“Few brands own a category the way Dockers does, yet still have so much room to grow,” said Matt Maddox, president at Authentic. “Its legacy in casualwear gives it a strong foundation, but the real opportunity lies in reimagining the brand for a new generation. Through our global platform and deep licensing network, we’re committed to stewarding the brand into its next era of growth and relevance.”

This post appeared first on NBC NEWS

Previous Post

Best crypto bets as Bitcoin ETFs top $40B inflows; spotlight on BPEP before May 31 launch

Next Post

Tariffs or not, a Chinese baby products company is ramping up its U.S. expansion

Next Post
Tariffs or not, a Chinese baby products company is ramping up its U.S. expansion

Tariffs or not, a Chinese baby products company is ramping up its U.S. expansion

    Become a VIP member by signing up for our newsletter. Enjoy exclusive content, early access to sales, and special offers just for you! As a VIP, you'll receive personalized updates, loyalty rewards, and invitations to private events. Elevate your experience and join our exclusive community today!


    By opting in you agree to receive emails from us and our affiliates. Your information is secure and your privacy is protected.

    Latest

    Will the ECB rate cut drive the DAX Index to an all-time high?

    June 2, 2025
    Why experts say SpaceX is one of the world’s most important companies

    Why experts say SpaceX is one of the world’s most important companies

    June 2, 2025
    Wedbush reveals best AI stock picks for the second half of 2025

    Wedbush reveals best AI stock picks for the second half of 2025

    June 2, 2025
    China’s manufacturing PMI edges up despite ongoing trade tensions

    China’s manufacturing PMI edges up despite ongoing trade tensions

    June 2, 2025
    Europe markets open: STOXX 600 dips 0.2% on renewed US tariff threats; auto sectors under pressure

    Europe markets open: STOXX 600 dips 0.2% on renewed US tariff threats; auto sectors under pressure

    June 2, 2025
    ‘Bitcoin-style encryption’ for XChat? Musk’s claim sparks debate

    ‘Bitcoin-style encryption’ for XChat? Musk’s claim sparks debate

    June 2, 2025

    Disclaimer: EarningsMastery.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

    Popular

    PepeX gains steam Ethereum and Solana prices crash

    PepeX gains steam Ethereum and Solana prices crash

    March 30, 2025

    Latest

    Will the ECB rate cut drive the DAX Index to an all-time high?

    June 2, 2025
    Why experts say SpaceX is one of the world’s most important companies

    Why experts say SpaceX is one of the world’s most important companies

    June 2, 2025
    Wedbush reveals best AI stock picks for the second half of 2025

    Wedbush reveals best AI stock picks for the second half of 2025

    June 2, 2025
    • About us
    • Privacy Policy
    • Terms & Conditions

    Copyright © 2025 earningsmastery.com | All Rights Reserved

    No Result
    View All Result
    • Politics
    • Business
    • Investing
    • World

    Copyright © 2025 earningsmastery.com | All Rights Reserved